April 2025 — Present Present
Product Designer
Softtek
I lead digital product design for one of Latin America's largest financial institutions, working on strategic initiatives around financial product origination and digital transformation. I designed experiences for Credit Scoring, reducing operational friction and improving decision-making within the commercial flow, and for the Sales Force, prioritising speed and efficiency in managing clients and financial products. I work side by side with business and technology teams to turn complex processes into simple, scalable solutions.
BankingCredit scoringSales force
September 2024 — Present Present
Product Designer — Freelance
Contexto México
I ramped up quickly on the company's projects, focusing on the specific needs of our users and of the Mexican market. I've built intuitive, visually compelling interfaces, working closely with the development and marketing teams so the designs reflect business goals and deliver an optimised user experience. An exciting challenge that let me apply my design skills with an agile, results-oriented mindset.
MX marketUIAgile
December 2022 — June 2024
Product Designer
Nagnoi LLC — USA
Digital product design for North American users, focused on intuitive, functional interfaces that align customer needs with business goals. At Nagnoi I led the design of innovative solutions through UX/UI methodologies, user research, wireframes and interactive prototypes. I worked closely with cross-functional teams to iterate and optimise products based on data and user feedback, ensuring a cohesive, high-impact experience.
UX ResearchPrototypingData-driven
April 2022 — October 2022
UX/UI Designer
NT Consult — Brazil
I designed experiences for a Peruvian tax platform and, in Brazil, for a fintech platform focused on online payments. A genuinely enriching stage — not only for the technical learning but also for joining NT's designer group in Brazil and picking up Portuguese along the way.
FintechOnline paymentsTax platform
November 2021 — September 2022
UX Designer & Design Lead
Lima Innovation Lab
I designed the experiences of the products created by the lab and led the design team: I structured processes, proposed the working dynamics and took ownership of the team's quality inside an innovation lab.
LeadershipInnovationProcess
May 2021 — October 2021
UX Designer
AVLA
I strengthened the design team across the company's products in every country where it operates. I created new products to make clients' lives easier and to bring insurance information closer to any user wanting to buy quickly and simply. AVLA reached out to me for my expertise in insurance and enterprise products.
InsuranceB2BLATAM
January 2021 — May 2021
Senior UX Designer
Grupo El Comercio
I improved the experience of Lumingo users, the group's e-commerce, applying UX and web development skills. I also kept other areas informed about user behaviour on the site using heatmaps and analytics.
E-commerceAnalyticsHeatmaps
April 2018 — November 2019
UX Designer
Multiplica
I ran user research to uncover the problems affecting the brands that came to us, and built digital products alongside experts using user research as the foundation.
User researchConsulting